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Thursday, November 12, 2009

Small is beautiful.


CHIEF executives of the world's biggest companies will meet Apec leaders at Suntec on Friday to begin discussions on ways to rebuild the global economy.

But on Thursday, Chinese entrepreneur Jack Ma of alibaba.com had a different message for 700 bosses of small and medium-sized enterprises (SME) attending the Apec SME Summit at nearby Raffles City: Small is beautiful.

'In the last century, big was better,' said the China-based e-commerce company's founder. 'But in the 21st century, I believe small is beautiful because it is not about how much equipment you have, it is about how quickly you can change yourself to meet the market.'

Giving a rousing keynote address at the event - regarded as a sideshow to Friday's Apec CEO Summit - Mr Ma took a poke at larger corporates that suffered beatings during the financial crisis.

Speaking to a packed ballroom, he said the crisis had been disastrous for many big names in the West. 'All the big companies which we all wanted to be like - today, they have all died. But we SMEs - yes we felt the pain - but we are happier now because we survived.'

Mr Ma, who trained as a high school teacher in Hangzhou, founded the Alibaba Group in 1999 after successfully starting China Pages, widely believed to be the mainland's first dot.com, in 1995.

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